Creating Brand Images: Television And Sports

THE recent controversy over the ICC and cricket underlies the power of television and money in sports today. Briefly, Rupert Murdoch had reached a 550 million dollars deal with the ICC by which during ICC … Read more

Globalisation, Reforms And Health Care

INDIA embarked on its present path of economic liberalisation, on instructions from the World Bank and the IMF, relatively late. But in 1991 the infamous Manmohan Singh budget set things in motion. The immediate fallout … Read more